WHY ADD SECOND-LOOK FINANCING
Second-look financing programs give merchants the opportunity to expand their customer base beyond the prime market. Estimates say as many as 50% of U.S. consumers are considered non-prime, with nearly 30% qualifying as near-prime, meaning their credit scores are just below the prime threshold.*
* Genesis Financial Solutions private research study, 2016.
We've built Genesis Credit® on the belief that our partners and consumers deserve a prime credit experience at every stage. Our approach includes a deep understanding of the consumer financing market, fully integrated technologies, sophisticated data analytics, and industry-leading consumer engagement tools. We leverage our experience and tools to help merchants increase sales across all their channels and strengthen their brands.
Instant approvals and funding decisions Genesis’ programs take over the moment a customer is turned down by the prime lender, creating fast and easy approvals for customers, supplemented with 24/7 customer support.
No risk to merchants Genesis’ proprietary underwriting processes evaluate customers on multiple criteria in addition to credit score. With Genesis, merchants are not responsible for consumer credit risk and receive the benefit of state of the art fraud protection.
Omnichannel solutions and flexible technology From fully integrated point-of-sales applications and transactions to out-of-the-box website application portal capability, we work closely with businesses to select the technology approach that works best for their sales approach.
Marketing programs to encourage repeat business We develop marketing strategies that engage customers through the life of an account, including email and direct mail marketing campaigns, branded card designs, and in-store and online promotions.