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Second-look Financing Gaining Velocity - Genesis Credit Reports over Two Billion in Originations

March 20, 2019

Beaverton, OR— March 20, 2019.  Genesis Credit, the premier second-look private label credit business in the United States, announced a major milestone: achieving two billion in total originations since the launch of the business in 2011.  Genesis Credit is now the dominant leader of second-look financing, supporting more than 400 retailers and 2.5 million customers in over 16,000 locations with flexible, simple, and omnichannel financing solutions.

Reaching this latest milestone further validates the company’s mission of providing high-quality, well-serviced products for the second-look financing industry.  “Achieving our second billion in originations in only 28 months is a significant achievement that is a testament to our easy process, flexible technology, and commitment to serving the non-prime consumer market,” said Mark Denman, President, Genesis Credit.

With up to half of purchasing consumers in the United States unable to qualify for prime credit, Genesis recognized the need to provide second-look customers fair financing options with a premier credit experience.  Since 2011, the company has led innovation in technology, platforms, and customer service to meet this need. 

“At Genesis, we evaluate consumers on more than a credit score, by using a customized scoring model that leverages multiple customer attributes, not just the traditional credit score. This allows us to provide retailers access to more customers, higher approval rates and credit lines, and increase their incremental sales,” said Denman.  The results are impressive. On average, partners experience up to a 65% increase in ticket size per purchase after implementing a Genesis Credit financing program.

Equally important is the company’s unwavering commitment to providing exceptional customer service for the second-look consumer. “Our process ensures that every single customer receives a prime credit experience, from the initial application through the sale close, and then back again for their next purchase,” said Denman. According to Forrester Research, when customers are approved for private-label financing, on average, 85% reuse credit at the same location.    

Genesis will continue to adhere to our mission and core values in product development, customer service, and in building retail partnerships in the furniture, healthcare, jewelry, home improvement, appliances, and many other verticals.  Genesis is committed to driving the growth of our partners and help non-prime consumers increase their purchasing power to make their lifestyle dreams within reach.

About Genesis Financial Solutions
Genesis Financial Solutions, Inc. is the leading provider of non-prime consumer financing solutions with over 2.5 million customers, 200,000 new cardholders monthly, and 1,000 team members. Genesis provides top quality financing solutions and respectful service for non-prime consumers through our merchant and direct-to-consumer credit card programs. Our programs offer consumers typically turned down by a prime lender a second chance to access financing and credit cards with simple terms, competitive rates, and excellent customer service. For more information visit


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