A Seasoned Team Of Consumer Finance Professionals




Bruce Weinstein

President, Chief Executive Officer, and Board Member

Bruce has been a leader in our success since 2005. He joined the company as CFO, was appointed President in 2008, and assumed the CEO role in 2011. Weinstein has 30+ years in strategic leadership in financial services, including developing go-to-market strategies, capital formation, and operational execution. Before joining Genesis, he led business operations and financial management as CFO at Credigy Solutions and Wilshire Financial Services Group as a Director of the Company and its Thrift subsidiary.

Bruce was a Board Member of Mirador Financial, a small business lending technology company, until it sold to a strategic partner. He currently serves on the board of LeanPath, the leader in food waste prevention.

Weinstein is a Certified Public Accountant (inactive) and earned his B.A. from the University of Puget Sound in Tacoma, Washington.


Gregg Atkinson

Chief Financial Officer

Gregg has led the finance area of the company since 2009. He brings more than 25+ years of financial analysis, banking, and risk management for organizations like Wilshire Financial Services Group and Wells Fargo to the company.

Atkinson earned his B.S. in Finance from the University of Oregon.


Evan Bryman

Chief Product & Strategy Officer

Evan leads the Product & Strategy team focused on solutions for consumers with less than perfect credit. He has served in various roles since 2009 and helped lead the company’s significant growth in technology and operations capabilities. He has more than 25+ years of experience in the consumer credit industry, including as Credit Officer at Capital One.

Bryman earned a B.S. in Physics from McGill University and an MBA from Duke University’s Fuqua School of Business.


Vernon Fuller

Chief Risk Officer

Vernon was a founder of our company in 2001 and leads analytics and data science practices. He has more than 25+ years of executive leadership experience in consumer credit, including serving as Director of Business Innovation and Director of Risk at Renaissance Holdings.

Fuller earned his B.A. in Economics from the University of California, Davis.


Edward Haluska

Chief Commercial Officer

Ed leads the private label credit card business focused on providing second look finance solutions to retailers with consumers who have less than perfect credit. Ed has more than 25+ years of experience in the Consumer Finance, Payments, and Financial Technology industries, including as Chief Revenue Officer at American First Finance.

Haluska earned a B.S.B.A. in Finance from Duquesne University and an MBA from Drexel University’s LeBow School of Business.


Tim Melvin

Chief Technology and Information Officer

Tim is responsible for leading the Genesis technology teams. He brings 20+ years of experience delivering innovative technology and process solutions for high-tech manufacturing, medical devices, and apparel and footwear, most recently as the Vice President of Global Solutions Delivery for Columbia Sportswear Company.

Melvin earned his BS in Sociology and Psychology from the University of Houston and his MBA from the Keller Graduate School of Business.


Amy Roman

Chief Legal Officer and Secretary

Amy leads legal and compliance. She brings more than 15 years of legal experience, working both in private practice and in-house positions, most recently as Deputy General Counsel of Populus Financial Group, Inc. As a corporate associate at Weil, Gotshal & Manges LLP, she advised clients on a variety of matters, including corporate governance, securities, mergers and acquisitions, and strategic investments.

Roman earned her B.B.A. from the University of Oklahoma, Price College of Business and J.D. from Southern Methodist University.


Jason Tinurelli

Chief Marketing Officer

Jason is responsible for our Marketing and Customer Digital Experience. He brings more than 25+ years of marketing and digital experience in startup, credit card, and retail banking. In his most recent role, Jason was Head of Marketing and Digital at CreditShop. Previous roles include Senior Vice President Digital at U.S. Bank, Senior Vice President at HSBC Bank USA and General Electric.

Tinurelli earned his B.A. in History from the College of Charleston.


Wayne Young

Chief Operating Officer

Wayne is responsible for the strategy and execution of IT, Operations, and Human Resources. Wayne has more than 25+ years of leadership, including domestic and international leadership positions, and 15 years in the financial industry.

Young earned his B.S. in Sociology from Portland State University in Portland, Oregon.